My Whisky Journeys is a small team of whisky experts that have a collection of rare whisky to sell and wanted an attractive and professional e-commerce web site. The branding is meant to feel thoughtful, sophisticated, cultural, and mature. The look and feel developed uses classic colours and fonts without being too modern. The logo hints at a whisky barrel on its side.

 

After the brand was developed I created wireframes of the site that would help tell their story, and finally did the design of the site to bring it to life using lovely images of Tasmania and Scotland, where all the whisky is from.