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Smythson

Web design / UX 

Smythson is a luxury handbag and stationary shop based in London that has a long history of designing beautiful leather pieces. I designed their homepage, a new header, and a mega nav in 2017 to help with user navigation around the store and give the customer a better overall view of the shop when they landed on the homepage. I also assisted in the UX of their checkout which decreased their cart abandonment rate and simplified their process.

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