I have done a mix of digital design and product design over the last 5 years. I designed e-commerce websites, web extensions, dashboards, and web applications for startup and agency clients. I have gained experience in UX by conducting user research through video interviews, creating customer journey maps, developing user personas and scenarios, and designing user flows.

I enhanced their iOS and Android apps by improving the user experience and design while ensuring accessibility standards were met. I focused on refining user flows and interaction design through collaborative problem-solving to balance user needs with business goals. To guide these improvements, I conducted user research and testing, iterating on UI/UX updates in line with product strategy and key performance indicators. In addition, I designed and built marketing websites using Webflow, bringing ideas to life with clean, user-friendly designs.

I contributed to and eventually led large-scale digital design projects for major brands. My responsibilities spanned the entire creative process, from pitching innovative ideas to collaborating with UX and development teams. I played a key role in establishing the creative vision for projects, either executing the designs myself or art-directing their implementation. Additionally, I spearheaded the development and implementation of a shared, flexible design system, which streamlined our processes and significantly improved the efficiency and consistency of our websites.

I designed e-commerce websites, created wireframes and advised on UX decisions, built prototypes, presented work our clients, and worked closely with the developers at Meanbee who then built the sites.

I worked in State Farm’s in-house Creative Services department as a Graphic Designer. I conceptualized and designed for large internal and external events, and also worked on a marketing and advertising team that established advertising campaigns which ran nationwide. During my time there I art directed photoshoots and was lead designer on an internal publication, conceptualised creative for large initiatives, and worked on the branding team when the company established a new logo and brand.