The context
What Gener8 Labs is
Gener8 Labs is a B2B company that specialises in collecting and selling proprietary data sets. The data, gathered through the Gener8 app and browser extension, is anonymised and then used in an intuitive tool that empowers non-technical clients to make data-driven decisions.
I was responsible for designing the website and then bringing it to life using Webflow, ensuring a seamless user experience that clearly communicates the value of their data solutions.
The problem
No website and no clear brand
Gener8 Labs needed a website to communicate its B2B data capabilities to potential partners and clients. At the same time, the Labs brand was in its infancy and lacked a clear visual identity.
The process
Wireframes, brand direction, and the Webflow build
I started with wireframes of the content and layouts. The content came from our B2B sales team, and I worked with them to make sure the site felt easy to understand, but still kept the right tone for B2B businesses.
I then partnered closely with Gener8's Creative Director to establish the overall aesthetic, balancing trustworthiness with innovation. Once the design direction was decided, I designed the pages in Figma then built the website end-to-end in Webflow.
Requirements
Credibility, identity, and a site the team can update
Credibility
Design a visually engaging website to position Gener8 Labs as a credible B2B partner.
Brand foundation
Support brand-building with a strong, cohesive visual identity.
Webflow build
Develop the site with clean structure and responsive behaviour.
The solution
The website I designed and built
Delivered a polished, responsive website that showcased Gener8 Labs' capabilities while establishing a clear and consistent visual identity. The site was built entirely in Webflow, allowing for flexible updates and rapid iteration.
The final product successfully positioned Labs as a serious player in the B2B data space and became a foundation for future brand development.