The context
What Hypa is and why it needed a website
Hypa develops innovative apps for the BigCommerce platform, aiming to empower merchants with tools to enhance their online stores, especially those who may not have the budget for a custom-built solution.
I crafted the brand identity, using geometric shapes to symbolise building blocks, inspired after I designed the logo which reflects the brand’s core values. For the website, I drew inspiration from space imagery to convey a sense of limitless potential, while ensuring the overall design felt sleek, premium, and tech-forward.
With the new brand identity in place, Hypa needed a clean, intuitive website to establish its credibility and showcase its app offerings to eCommerce merchants.
Requirements
What the website had to do
Brand to web
Translate the brand identity into an engaging web experience.
Clear offerings
Present apps clearly and guide users through the content.
Build trust
Help small to mid-sized merchants feel confident through design clarity and a professional tone.
The process
How I designed the website
Starting from the newly developed visual identity, I designed the website to reflect Hypa’s modern and innovative character. I incorporated abstract, space-themed graphics throughout the site to create visual flow and evoke a sense of exploration. Large, confident typography was used to guide users through the content and emphasise clarity at every level.
The layouts were crafted for intuitive navigation, making it easy for users to explore available apps and engage with clear calls to action. I also paid close attention to responsiveness and structural consistency, and created a design system for a smooth handover to developers.
The branding
The brand identity
Hypa needed a strong brand identity that would establish credibility in the BigCommerce ecosystem and differentiate them from competitors. I started by exploring geometric shapes as building blocks, which became the foundation of the brand identity.
The logo design inspired the overall visual language, using clean, modern forms that convey innovation and reliability. I developed a comprehensive design system including typography (Beatrice Standard), iconography, and colour palette that would work across all touchpoints.
The outcome
What the brand and website achieved
The final website clearly communicates Hypa’s product offerings and brand story. Combined with the identity work, it positioned Hypa as a serious, innovative force in the BigCommerce space.
“The Hypa Apps brand and website have been instrumental in helping us establish a strong identity in the market. Since launch, we've grown over 50% in the past 12 months and gained recognition as a trusted innovator in the BigCommerce ecosystem.”