Hypa apps
WEB DESIGN, UX/UI DESIGN, BRANDING
Hypa develops innovative apps for the BigCommerce platform, aiming to empower merchants with tools to enhance their online stores—especially those who may not have the budget for a custom-built solution. I crafted the brand identity, using geometric shapes to symbolise building blocks, inspired after I designed the logo which reflects the brand’s core values. For the website, I drew inspiration from space imagery to convey a sense of limitless potential, while ensuring the overall design felt sleek, premium, and tech-forward.
Hypa website design
Role:
Digital Designer
Problem:
With the new brand identity in place, Hypa needed a clean, intuitive website to establish its credibility and showcase its app offerings to eCommerce merchants.
Requirements:
- Translate the brand identity into an engaging web experience
- Present app offerings clearly and guide users through content
- Build trust with small to mid-sized merchants through design clarity and professional tone
Process:
Starting from the newly developed visual identity, I designed the website to reflect Hypa’s modern and innovative character. I incorporated abstract, space-themed graphics throughout the site to create visual flow and evoke a sense of exploration. Large, confident typography was used to guide users through the content and emphasize clarity at every level. The layouts were crafted for intuitive navigation, making it easy for users to explore available apps and engage with clear calls to action. I also paid close attention to responsiveness and structural consistency, ensuring the experience remained seamless across all devices. I created a design system for the site as well, to ensure a smooth handover to the developers and establish consistency for any additional designs.
Solution:
The final website clearly communicates Hypa’s product offerings and brand story. It paired striking visuals with a logical structure, helping merchants engage confidently with the brand. Combined with the identity work, the website positioned Hypa as a serious, innovative force in the BigCommerce space.
Hypa branding and logo design
Role:
Digital and branding designer
Problem:
Hypa needed a strong brand identity that would establish credibility in the BigCommerce ecosystem and differentiate them from competitors.
Requirements:
- Create a memorable logo that reflects the brand's core values
- Develop a cohesive visual identity system
- Design typography and iconography that supports the brand
Process:
I started by exploring geometric shapes as building blocks, which became the foundation of the brand identity. The logo design inspired the overall visual language, using clean, modern forms that convey innovation and reliability. I developed a comprehensive design system including typography (Beatrice Standard), iconography, and color palette that would work across all touchpoints.
Solution:
Delivered a complete brand identity that positioned Hypa as a modern, innovative force. The geometric logo and cohesive design system created a strong visual foundation that has been instrumental in the brand's growth and market recognition.
"The Hypa Apps brand and website have been instrumental in helping us establish a strong identity in the market. Since launch, we've grown over 50% in the past 12 months and gained recognition as a trusted innovator in the BigCommerce ecosystem. The clarity and confidence of the new brand have helped us attract new customers, partners, and talent – it's been a real accelerator for our growth."
Get in touch
Email me at hello@sharirobertshaw.com
Or find me on LinkedIn