Services and about me

What I can do for you

Fractional product design

I bring senior-level expertise to seed-stage founders, helping you build your product from the ground up. I work flexibly, integrating with your team to deliver strategic design guidance, hands-on design work, and user research—all tailored to your startup's needs and budget.

Product audit User research Product roadmap User flows Interactive Prototypes Marketing websites

Digital design for agencies and studios

I design websites and digital products for studios and agencies. Whether you need a full project design, help with a specific phase, or support during a busy period, I bring experience across e-commerce, B2B, and consumer products to deliver polished, user-centered solutions.

Competitor research Audience Research Wireframes IA Sitemaps Content planning Web design Interactive prototypes Look/Feel moodboard

Website design and build in Webflow for small businesses

I design and build websites with CMS for small businesses. From initial concept to launch, I create custom Webflow sites that are beautiful, functional, and easy for you to update. Perfect for businesses that need a professional online presence without the complexity of custom development.

Content planning for CMS Look/Feel moodboard User Research Sitemap Web design Webflow development

Career journey

I’m a designer based in Bath, UK, with experience across corporate, e-commerce, education, B2B marketing, and startup teams. This diverse background has shaped my approach and enables me to confidently collaborate and lead impactful digital projects.

Self Employed

Senior Product Designer

2020 - present

I have done a mix of digital design and product design over the last 5 years. I designed e-commerce websites, web extensions, dashboards, and web applications for startup and agency clients. I have gained experience in UX by conducting user research through video interviews, creating customer journey maps, developing user personas and scenarios, and designing user flows.

Gener8

Product Designer, freelance

2020 - 2024

As part of a small product team, I collaborated closely with another designer to enhance the company's mobile apps. From mapping user flows to refining key interactions, I helped design features that balanced user needs with business goals. Through research, testing, and iteration, we shaped UI/UX updates that supported the overall product strategy. I also designed and developed several marketing websites using Webflow.

Omobono

Senior Designer

2016 - 2018

I contributed to and eventually led large-scale digital design projects for major brands. My responsibilities spanned the entire creative process, from pitching innovative ideas to collaborating with UX and development teams. I played a key role in establishing the creative vision for projects, either executing the designs myself or art-directing their implementation. Additionally, I spearheaded the development and implementation of a shared, flexible design system, which streamlined our processes and significantly improved the efficiency and consistency of our websites.

Meanbee

Digital Designer

2015 - 2016

I designed e-commerce websites, created wireframes and advised on UX decisions, built prototypes, presented work our clients, and worked closely with the developers at Meanbee who then built the sites.

State Farm

Graphic Designer 2

2007 - 2015

I worked in State Farm's in-house Creative Services department as a Graphic Designer. I conceptualized and designed for large internal and external events, and also worked on a marketing and advertising team that established advertising campaigns which ran nationwide. During my time there I art directed photoshoots and was lead designer on an internal publication, conceptualised creative for large initiatives, and worked on the branding team when the company established a new logo and brand.