Hypa develops innovative apps for the BigCommerce platform, aiming to empower merchants with tools to enhance their online stores—especially those who may not have the budget for a custom-built solution. I first crafted the logo then the brand identity, both use geometric shapes to symbolise building blocks and give a sense of the future and space. For the website, I drew inspiration from sci-fi imagery to convey a sense of limitless potential, while ensuring the overall design felt sleek, premium, and tech-forward.