Role:
Digital Designer & Webflow Developer
Problem:
Gener8 Labs needed a website to communicate its B2B data capabilities to potential partners and clients. At the same time, the Labs brand was in its infancy and lacked a clear visual identity.
Process:
This project served a dual purpose: creating a compelling web presence for Gener8 Labs and helping define the brand’s early visual language. I partnered closely with Gener8’s Creative Director to establish the overall aesthetic, balancing trustworthiness with innovation. We explored typography, color schemes, and layout systems that aligned with the brand’s emerging identity. Once the design direction was decided, I designed the pages in Figma then built the website end-to-end in Webflow.
Requirements:
- Design a visually engaging website to position Gener8 Labs as a credible B2B partner
- Support brand-building with a strong, cohesive visual identity
- Develop the site in Webflow with clean structure and responsive behavior
Solution:
Delivered a polished, responsive website that showcased Gener8 Labs’ capabilities while establishing a clear and consistent visual identity. The site was built entirely in Webflow, allowing for flexible updates and rapid iteration. The final product successfully positioned Labs as a serious player in the B2B data space and became a foundation for future brand development.
