Gener8 Labs
Web design, built in Webflow
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Gener8 Labs is a B2B company that specialises in collecting and selling proprietary data sets. The data, gathered through the Gener8 app and browser extension, is anonymized and can then be used to empower non-technical clients to make data-driven decisions. I was responsible for designing the website and then building it with Webflow, ensuring a seamless user experience that clearly communicates the value of their data solutions.
Skills:
DIGITAL DESIGN
UX DESIGN
WEBFLOW
RESPONSIVE WEB DESIGN
B2B DESIGN
CONTENT STRATEGY
Role:
Digital Designer & Webflow Developer
Problem:
Gener8 Labs needed a website to communicate its B2B data capabilities to potential partners and clients. At the same time, the Labs brand was in its infancy and lacked a clear visual identity.
Process:
I started with wireframes of the content and layouts. The content came from our B2B sales team, and I worked with them to make sure the site felt easy to understand, but still kept the right tone for B2B businesses.
Process:
I then partnered closely with Gener8’s Creative Director to establish the overall aesthetic, balancing trustworthiness with innovation. We explored typography, color schemes, and layout systems that aligned with the brand’s emerging identity. Once the design direction was decided, I designed the pages in Figma then built the website end-to-end in Webflow.
Objectives:
  • Design a visually engaging website to position Gener8 Labs as a credible B2B partner
  • Support brand-building with a strong, cohesive visual identity
  • Develop the site in Webflow with clean structure and responsive behavior
Solution:
Delivered a polished, responsive website that showcased Gener8 Labs’ capabilities while establishing a clear and consistent visual identity. The site was built entirely in Webflow, allowing for flexible updates and rapid iteration. The final product successfully positioned Labs as a serious player in the B2B data space and became a foundation for future brand development.
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